What does Apensia's social media marketing service include?
Content creation and design, a monthly posting calendar, community management (replying to comments and DMs), paid social advertising on Meta and Instagram, influencer/UGC coordination, and a monthly performance report — run by the same Sector 34A, Chandigarh team that handles SEO and web development.
Which social media platforms do you manage?
Instagram, Facebook, LinkedIn and YouTube as standard, with Pinterest or X (Twitter) added only when the platform genuinely fits the brand's audience rather than by default.
Is social media marketing the same as social media promotion?
Yes, in practice — "social media promotion" usually refers to paid amplification (ads and boosted posts) while "social media marketing" is the broader term covering strategy, content and community management too. Apensia's retainers combine both rather than selling them as separate products.
How is this different from your digital marketing service?
This page focuses specifically on social platforms. Apensia's broader digital marketing service adds SEO, Google Ads and content built for Google AI Overviews on top of social media — see the digital marketing page for the combined offering.
Do you create the content, or does the client provide it?
Apensia's team writes captions, designs graphics and edits short-form video as part of the retainer, based on a brand brief. Clients are welcome to supply product photography or raw footage, which the team then edits and schedules.
How often will you post?
Posting frequency is agreed per plan and platform — typically 3-5 feed posts a week plus daily Stories for an active Instagram/Facebook retainer — set by what the audience and algorithm actually reward, not a fixed number applied to every client.
Do you run paid social ads (Meta/Instagram Ads)?
Yes — campaign strategy, audience targeting, ad creative and ongoing optimisation for Meta and Instagram Ads are part of the paid social service, budgeted and reported separately from organic content.
Do you offer influencer marketing?
Yes — Apensia identifies and coordinates with relevant micro and mid-tier influencers for UGC-style content and collaborations, particularly for ecommerce and hospitality clients.
Can you manage social media for a brand-new account with zero followers?
Yes — most engagements start exactly there. The first month focuses on foundational content, a consistent posting cadence and initial paid reach, since organic growth alone is slow for a zero-follower account.
Do you handle community management (comments and DMs)?
Yes — replying to comments and direct messages during business hours is part of the standard retainer, so the account stays active between posts rather than going quiet.
Can you help with social commerce (Instagram/Facebook Shops)?
Yes — product catalogue setup for Instagram and Facebook Shops is available for ecommerce clients, alongside the content and ads that drive traffic to it.
Do you manage LinkedIn for B2B and IT/SaaS companies?
Yes — LinkedIn company page growth and thought-leadership posting are a core part of Apensia's work with IT services, SaaS and B2B clients, where LinkedIn typically outperforms Instagram or Facebook for lead quality.
Do you manage YouTube channels, not just Instagram/Facebook?
Yes — YouTube channel optimisation, video marketing and, for clients pursuing it, monetisation strategy support are part of Apensia's social media services, alongside its dedicated YouTube monetisation service pages.
What kind of content works best on Instagram Reels?
Short-form, native-feeling video — behind-the-scenes, product demonstrations, or quick tips — tends to outperform polished, ad-style video on Reels, which is why content is planned for each platform's format rather than repurposed identically everywhere.
Does social media help a brand show up in Google AI Overviews or GSE?
Indirectly — consistent brand mentions, reviews and social proof across Instagram, Facebook, LinkedIn and Google Business Profile strengthen the entity signals (who a business is, what it does, where it operates) that Google's AI Overviews, the Generative Search Experience (GSE) and other generative engines use to decide what to cite. See Apensia's digital marketing page for the full GEO (Generative Engine Optimization) approach.
Should a business invest in social media if it already ranks well on Google?
Yes — search and social serve different intent (someone actively searching vs. someone scrolling), and strong social proof also reinforces the trust signals that help a brand keep ranking and get cited in Google AI Overviews over time.
How much does social media marketing cost?
Pricing is scoped after a strategy call based on the number of platforms, posting frequency and whether paid ads are included — Apensia publishes its combined SEO + social + content retainer band (₹30,000–₹60,000/month) on the digital marketing page; a social-only scope is typically a subset of that, confirmed once requirements are clear.
Is there a minimum contract length?
Most clients run an initial 3-month period, since social platforms need consistent activity before results are visible — a single month of posts rarely produces a meaningful read on what is working.
How do you report results?
Clients get a monthly report covering reach, engagement, follower growth and, where ads are running, cost-per-result — plus a short written summary of what changed and what is planned next, not just a raw data export.
What does onboarding look like?
Onboarding starts with a discovery call and a short audit of the existing social presence, followed by a proposed content calendar and platform plan, with execution beginning once the plan is approved.
Do you offer a free consultation before signing a retainer?
Yes — a no-obligation discovery call is the standard first step, to confirm the goals, platforms and budget actually fit before any contract is discussed.
Is Apensia based in Chandigarh, or just running ads remotely?
Apensia's office is at SCO 107-109, Sector 34A, Chandigarh — a real, visitable address. The same team handles strategy calls and content reviews in person for Chandigarh, Mohali and Panchkula clients, and remotely for clients elsewhere in India.
Do you work with businesses outside Chandigarh, Mohali and Panchkula?
Yes — alongside the Tricity, Apensia manages social media for businesses across India and, increasingly, clients paying in USD internationally.
What industries do you run social media marketing for?
Apensia has run social media marketing for IT/SaaS companies, real estate developers, healthcare clinics, education and immigration consultants, ecommerce and retail brands, and hospitality businesses.
Can you run social media for an ecommerce store specifically?
Yes — for ecommerce clients this typically means Instagram/Facebook Shop content, Meta catalogue ads, and influencer or UGC-driven content, coordinated with the store's product catalogue and promotions.
What makes Apensia different from a freelancer or in-house intern?
Apensia backs social media work with the same team that handles SEO, paid ads and web development, publishes a defined process instead of ad-hoc posting, and reports monthly with a written summary rather than leaving results to be self-assessed.
Can Apensia redesign our social media profiles (branding, highlight covers, etc.)?
Yes — profile and highlight-cover design, bio optimisation and a consistent visual template across posts are part of setting up or refreshing a social media presence.